News & Views
Are you communicating meaningfully with your loyalty membership base?
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did...
How the zero-party data movement is boosting the value of loyalty programmes
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost...
It’s time for your annual loyalty check-up
You know how, every year, you take your car to the vehicle testing station for a warrant of fitness (WOF) to make sure it’s fit for purpose and still able to...
Level up your reward experience
With consumers demanding higher levels of personalisation than ever before, there aren’t too many situations left today that a one-size-fits all approach will...
The 10 most eyebrow-raising rewards redeemed in 2022
2022 has been one for the books for a raft of reasons, among them, the increasing use of data to deliver never-before-seen levels of personalisation to...
How reward psychology can change the game for your business
It is widely acknowledged that strategically-crafted rewards and recognition programmes are a sure-fire way to increase sales, engage employees and strengthen...
Why your businesses should focus its energies on existing customers
A bird in the hand It’s generally understood that whomever first penned the proverb “A bird in the hand is worth two in the bush” was talking about falconry;...
Fuel for growth in a cost-of-living crisis
It’s the talk of every town in New Zealand - the pain at the pump that’s adding salt to the wounds of Kiwis battling inflation and increasing interest rates....
When prices go up, make your offering ‘priceless’
Money is tight. Inflation is biting at the supermarket, at the petrol pump, with mortgage rates, insurance premiums, and pretty much everywhere else you look,...
Your customers’ needs are changing, we can help you meet them
Let’s face it, few of us make it from one year to the next without evolving in some way, so you can safely bet that, with advances in technology and...
What every consumer loyalty programme needs to work in 2022
The year 2022 is well underway, which means most of us have spent a solid two years adjusting, reprioritising and overcoming numerous challenges to keep our...
It’s 2022 – time to up your loyalty game
The new year is the perfect time to inject some new life into your customer loyalty programme. After almost two years of pandemic restrictions, interruptions...
No cookies? No worries! Make your loyalty programme work for you.
With increasing awareness around online privacy and tighter rules for data protection here and overseas, the sun is setting on New Zealand companies’ ability...
B2B loyalty – the essential guide
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…
Loyalty marketing design principles
When we design loyalty programmes we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct...