“The professionalism, attention to detail and ownership that Incentive Solutions have provided Priority Partnership over the years has made it a highly valuable and economical part of our marketing mix. By Incentive Solutions offering us the total package of IT, member services, online and fulfilment we have been able to provide our customers with an up to date and effective programme that they value and continue to participate in”.
Nufarm New Zealand
“Incentive Solutions have been providing the services required for our rewards program since 2007. They manage all aspects of the program and have become a valuable extension to our business. The integration of the loyalty platform and a highly responsive members call centre are paramount. The team at ISL are proactive with new marketing initiatives and are very obliging on sales related reporting. I would have no hesitation in recommending ISL to other companies as an expert program enabler and manager”.
Ideal Electrical Suppliers
In 2018, the company recognised that their market was becoming increasingly commoditised, which was placing pressure on client and product margins. Although they had recently introduced a new ERP system, this had impacted their service and delivery while being bedded in. With no e-marketing or centralised national CRM implemented, S&T were witnessing a spending decline in their customer target group ‘No. 8 Wire’.
Although the website is a fantastic tool and has proven popular with consumers for comparative research, the end goal is for a consumer to purchase a policy via the Compare the Market™ website. This ensures a commission is paid to Compare the Market™ and the website can remain a free tool for consumers to use.
With consumers only using the website for comparative research, and then seeking the service elsewhere, Compare the Market™ required a strategy to retain consumers on their platform, and turn prospective consumers into sales.