What is Consumer Loyalty?
The definition of consumer loyalty is pretty obvious. But the real question is ‘Is it actually achievable?’
Some of the giants like Apple seem to have nailed it with ease, so you know it is possible. Not easy, but possible.
How do you get the mix of brand values, rewards, recognition and relationships just right to create loyalty? We are passionate about all things loyalty and can tell you it is 100% doable. We will show you the case studies when we meet.
The Wise Marketer, an industry-leading publication, states that ‘Truly loyal customers are the golden ticket to profitability and higher capital valuations’. We agree.
Attracting a new customer costs 5x as much as keeping an existing one
Source: Forbes, 2018
69% of people say that they are more likely to try a new brand if it has a loyalty programme
Source: Annex Cloud, 2018
73% of people say that they recommend brands with good Loyalty Programmes
Source: Bond Loyalty Report, 2019
Meet Incentive Solutions
From scratch and win games in service stations, to building some of New Zealand and Australia's largest loyalty programmes, to becoming the leading data-led marketing agency you see today.
It's been a great 25 years.
One thing has stayed the course throughout – we're all about delivering profitable growth to our clients.
Yes, some of our methodology has changed. New technology, tools and data have allowed us to do more with less.
Data is impressively insightful, showing us patterns others don't see. These patterns guide our solutions.
Our data experts interpret this to ensure businesses can make informed decisions that lead to their strategy succeeding. It's about not flying blind.
We are proud to be at the forefront of the industry, partnering with market-leading clients across APAC and the USA. Every day tens of thousands of people across the globe engage with our programmes to stay informed, shop for rewards, receive training, and nurture company culture.