What is B2B Loyalty?
B2B loyalty programmes , some may call them B2B rewards programmes, are customer retention solutions with specific features and data-led logic designed to help businesses establish brand loyalty with the businesses they sell to.
They differ greatly from consumer counterparts in terms of both incentives and progression.
Understand The Essentials
B2B loyalty – the essential guide
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries.
That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits.
Loyalty marketing design principles
When we design loyalty programmes we pull on years of experience and collaboration with leaders in the field.
Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a profitable, sustainable customer loyalty strategy.
Best practices in B2B loyalty
In another article we outlined the B2B loyalty design principles – the must – haves in your programme design. It’s now time to look at best practices.
The ones that have stood the test of time.
Consider including these in your programme design, and you’ll set your loyalty strategy up for success.
Meet Incentive Solutions
From scratch and win games in service stations, to building some of New Zealand and Australia's largest loyalty programmes, to becoming the leading data-led marketing agency you see today.
It's been a great 25 years.
One thing has stayed the course throughout – we're all about delivering profitable growth to our clients.
Yes, some of our methodology has changed. New technology, tools and data have allowed us to do more with less.
Data is impressively insightful, showing us patterns others don't see. These patterns guide our solutions.
Our data experts interpret this to ensure businesses can make informed decisions that lead to their strategy succeeding. It's about not flying blind.
We are proud to be at the forefront of the industry, partnering with market-leading clients across APAC and the USA. Every day tens of thousands of people across the globe engage with our programmes to stay informed, shop for rewards, receive training, and nurture company culture.