News & Views
Happy Customers Aren’t Enough
Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value...
Do your employees have an incentive to be loyal?
The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re a Kiwi business owner you’ll be all too familiar...
The best business IS personal
In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately...
If loyalty programmes could talk – the secrets hiding within your customer data
Loyal customers are the lifeblood of kiwi businesses and in today’s highly competitive business world, attracting and retaining loyal customers takes effort....
Kiwi ingenuity is no longer enough
New Zealand is a country of innovators and entrepreneurs. From the invention of the bungy jump and disposable syringes, to the world’s first long-range...
What’s holding your customers back?
When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads,...
Are you communicating meaningfully with your loyalty membership base?
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did...
How the zero-party data movement is boosting the value of loyalty programmes
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost...
It’s time for your annual loyalty check-up
You know how, every year, you take your car to the vehicle testing station for a warrant of fitness (WOF) to make sure it’s fit for purpose and still able to...
Level up your reward experience
With consumers demanding higher levels of personalisation than ever before, there aren’t too many situations left today that a one-size-fits all approach will...
The 10 most eyebrow-raising rewards redeemed in 2022
2022 has been one for the books for a raft of reasons, among them, the increasing use of data to deliver never-before-seen levels of personalisation to...
How reward psychology can change the game for your business
It is widely acknowledged that strategically-crafted rewards and recognition programmes are a sure-fire way to increase sales, engage employees and strengthen...
Why your businesses should focus its energies on existing customers
A bird in the hand It’s generally understood that whomever first penned the proverb “A bird in the hand is worth two in the bush” was talking about falconry;...
Fuel for growth in a cost-of-living crisis
It’s the talk of every town in New Zealand - the pain at the pump that’s adding salt to the wounds of Kiwis battling inflation and increasing interest rates....
When prices go up, make your offering ‘priceless’
Money is tight. Inflation is biting at the supermarket, at the petrol pump, with mortgage rates, insurance premiums, and pretty much everywhere else you look,...