News & Views
Hyper-Personalisation Through Zero-Party Data in B2B Loyalty
Hyper-personalisation is no longer just a buzzword; it has become a core expectation for B2B loyalty programmes in New Zealand and AustraliaBusinesses are...
The Strategic Use of Surprise and Delight in B2B Loyalty Programmes
Creating loyalty among B2B customers is no small feat. With long sales cycles, complex decision-making processes, and heightened expectations, successful B2B...
How to Implement Localised Rewards in B2B Loyalty Programmes
Imagine knowing what a customer wants before they do, akin to chess grandmasters predicting their opponent’s moves several steps ahead.
Harnessing the Power of Social Media Challenges for Loyalty Programmes
Discover how you can leverage social media challenges to encourage sharing and increase the effectiveness of your loyalty programmes.
Using Predictive Analytics to Anticipate Needs in Your Loyalty Programme
Imagine knowing what a customer wants before they do, akin to chess grandmasters predicting their opponent’s moves several steps ahead.
Customer Anniversaries Celebrate Relationships
Recognising the milestones of your B2B customers, you demonstrate appreciation for their loyalty and cultivate a deeper sense of partnership.
Subscription-Based Loyalty Programmes: Enhancing Customer Engagement and Retention
The rise of subscription-based loyalty programmes has transformed the landscape of customer engagement and retention.
Exclusive Loyalty Events: Cultivating Commitment and Community
This deep-dive into the perks of hosting private gatherings for your faithful members illustrates how such events can change customer behaviour and establish a robust sense of community belonging.
Storytelling Enhances Connection: Weaving an Emotional Tapestry Through Your Loyalty Programme
This deep-dive into the perks of hosting private gatherings for your faithful members illustrates how such events can change customer behaviour and establish a robust sense of community belonging.
Gamification Sparks Engagement: Infusing Elements of Gaming into your Loyalty Programme
Customer loyalty programmes have become an essential tool for businesses to retain and engage their customers. However, traditional loyalty programmes often...
The Power of Surprise Rewards in Business-to-Business Loyalty Programmes
Customer loyalty programmes have become an essential tool for businesses to retain and engage their customers. However, traditional loyalty programmes often...
Happy Customers Aren’t Enough
Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value...
Gamify Your Loyalty Programme to Boost Customer Experience
In today's fast-paced digital landscape, where a seamless digital experience has become the norm, businesses need to up their game to truly captivate...
Do your employees have an incentive to be loyal?
The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re a Kiwi business owner you’ll be all too familiar...
The best business IS personal
In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately...