News & Views
Subscription-Based Loyalty Programmes: Enhancing Customer Engagement and Retention
The rise of subscription-based loyalty programmes has transformed the landscape of customer engagement and retention.
Exclusive Loyalty Events: Cultivating Commitment and Community
This deep-dive into the perks of hosting private gatherings for your faithful members illustrates how such events can change customer behaviour and establish a robust sense of community belonging.
Storytelling Enhances Connection: Weaving an Emotional Tapestry Through Your Loyalty Programme
This deep-dive into the perks of hosting private gatherings for your faithful members illustrates how such events can change customer behaviour and establish a robust sense of community belonging.
Gamification Sparks Engagement: Infusing Elements of Gaming into your Loyalty Programme
Customer loyalty programmes have become an essential tool for businesses to retain and engage their customers. However, traditional loyalty programmes often...
The Power of Surprise Rewards in Business-to-Business Loyalty Programmes
Customer loyalty programmes have become an essential tool for businesses to retain and engage their customers. However, traditional loyalty programmes often...
Happy Customers Aren’t Enough
Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value...
Gamify Your Loyalty Programme to Boost Customer Experience
In today's fast-paced digital landscape, where a seamless digital experience has become the norm, businesses need to up their game to truly captivate...
Do your employees have an incentive to be loyal?
The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re a Kiwi business owner you’ll be all too familiar...
The best business IS personal
In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately...
If loyalty programmes could talk – the secrets hiding within your customer data
Loyal customers are the lifeblood of kiwi businesses and in today’s highly competitive business world, attracting and retaining loyal customers takes effort....
Kiwi ingenuity is no longer enough
New Zealand is a country of innovators and entrepreneurs. From the invention of the bungy jump and disposable syringes, to the world’s first long-range...
What’s holding your customers back?
When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads,...
Are you communicating meaningfully with your loyalty membership base?
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did...
How the zero-party data movement is boosting the value of loyalty programmes
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost...
It’s time for your annual loyalty check-up
You know how, every year, you take your car to the vehicle testing station for a warrant of fitness (WOF) to make sure it’s fit for purpose and still able to...