Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value for money. But we’re here to tell you that happy customers actually aren’t enough.That’s right, the old adage...
Loyal customers are the lifeblood of kiwi businesses and in today’s highly competitive business world, attracting and retaining loyal customers takes effort. But that effort is worth it because customer loyalty programmes are a proven and popular way to influence...
New Zealand is a country of innovators and entrepreneurs. From the invention of the bungy jump and disposable syringes, to the world’s first long-range commercial trial of wireless power transmission, we Kiwis punch above our weight when it comes to innovation with...
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did – and the same applies for building loyalty with your customers. Enticing a customer to connect through a...
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost as long as the Internet has been around, brands and businesses have been using third- party data to track...
You know how, every year, you take your car to the vehicle testing station for a warrant of fitness (WOF) to make sure it’s fit for purpose and still able to reliably do what you need it to? Well, we’re here to tell you that the same is necessary for your loyalty and...
2022 has been one for the books for a raft of reasons, among them, the increasing use of data to deliver never-before-seen levels of personalisation to customers and consumers across a diverse range of industries – including those of us in the business of loyalty and...
It is widely acknowledged that strategically-crafted rewards and recognition programmes are a sure-fire way to increase sales, engage employees and strengthen business relationships. In fact, according to one report from the US, more than 70% of customers are more...
The new year is the perfect time to inject some new life into your customer loyalty programme. After almost two years of pandemic restrictions, interruptions and disappointments you can bet your customers – like the rest of us – are keen on some new and novel...
With increasing awareness around online privacy and tighter rules for data protection here and overseas, the sun is setting on New Zealand companies’ ability to use certain cookies to target customers. If you’re one of the thousands of kiwi businesses currently using...
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…
When we design loyalty programmes we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a...
In another article we outlined the B2B loyalty design principles – the must-haves in your programme design. It’s now time to look at best practices. The ones that have stood…