The new year is the perfect time to inject some new life into your customer loyalty programme. After almost two years of pandemic restrictions, interruptions and disappointments you can bet your customers – like the rest of us – are keen on some new and novel...
With increasing awareness around online privacy and tighter rules for data protection here and overseas, the sun is setting on New Zealand companies’ ability to use certain cookies to target customers. If you’re one of the thousands of kiwi businesses currently using...
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…
When we design loyalty programmes we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a...
In another article we outlined the B2B loyalty design principles – the must-haves in your programme design. It’s now time to look at best practices. The ones that have stood…