Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…
B2B Loyalty
Loyalty marketing design principles
When we design loyalty programmes we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a...
Best practices in B2B loyalty
In another article we outlined the B2B loyalty design principles – the must-haves in your programme design. It’s now time to look at best practices. The ones that have stood…
