In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately social beings, humans are wired to seek connection and a sense of belonging. Author and marketing strategist,...
When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads, we want easy, reliable, straightforward transactions that will add value to our business and minimise...
With consumers demanding higher levels of personalisation than ever before, there aren’t too many situations left today that a one-size-fits all approach will work in. Even global giants with repeatable business models, like McDonald’s, insist on leaving room for...
A bird in the hand It’s generally understood that whomever first penned the proverb “A bird in the hand is worth two in the bush” was talking about falconry; but we reckon they could just as easily have been talking about customer retention. Our version of the saying...
Money is tight. Inflation is biting at the supermarket, at the petrol pump, with mortgage rates, insurance premiums, and pretty much everywhere else you look, which means we are all on the lookout for ways to make our dollar go further. Statistics NZ’s April figures...
Let’s face it, few of us make it from one year to the next without evolving in some way, so you can safely bet that, with advances in technology and pandemic-driven priority changes, your customers’ needs aren’t the same as they once were either. This means that a...
The year 2022 is well underway, which means most of us have spent a solid two years adjusting, reprioritising and overcoming numerous challenges to keep our businesses afloat. If your business is still running - no matter how battered and bruised - well done for...