Let’s face it, few of us make it from one year to the next without evolving in some way, so you can safely bet that, with advances in technology and pandemic-driven priority changes, your customers’ needs aren’t the same as they once were either. This means that a one-sized-fits-all rewards catalogue, which may have been relevant with loyalty programmes before, will likely no longer drive the engagement you seek for your business.
Today’s more astute and seasoned customer wants more than just a freebie, they want solutions to problems and a personalised acknowledgement that their custom, and your relationship, is valued.
This industry trend is consistent world-wide and, at Incentive Solutions, we’ve leveraged quality data insights to evolve our offering and deliver a range of fresh solutions that allow your business to offer genuine value through a personalised customer loyalty experience. And when we say fresh, we mean fresh. We’ve seen some serious out-of-the-box thinking going on. One of our clients recently gifted their customer NZ’s first locally-bred white schnauzer dog, another funded dental braces for their customer’s teenager, while others have helped customers cash in loyalty points for benefits such as a new jet boat, a wardrobe installation, landscaping, a spa pool, and university fees. You won’t find any of those rewards in an off-the-shelf catalogue.
How relevant are you to your customers?
The more you can understand your customers’ drivers the more relevant you can become, and what better way to demonstrate your commitment and strengthen your relationship than with a reward that says ‘I get you.’ For this reason, personalisation is top of the list in many of the latest loyalty strategies we’re helping our clients develop, and our Member Care experts are increasingly taking a ‘concierge’ approach to help our clients’ customers find new ways to spend their points.
Here are some of the latest ways Incentive Solutions can help you drive customer engagement and business growth.
This is as personalised as it gets and is considered the ‘top-shelf’ option for driving engagement and relevance with your most loyal and sought after customers. Our Member Care team can help you actualise almost any reward you can think of. Does your customer need a holiday? A home renovation? A driveway? How about a new vehicle? You are only limited by your imagination .
With our Auctions solution, your customers can use credits earned through the programme to bid on aspiring auction items.
Is your customer driven by causes and social responsibility? If so, perhaps they’d appreciate the opportunity to cash in loyalty points to make a meaningful donation. We have a range of fundraising initiatives that will entice any sustainability or community-minded customer.
We all feel the pinch at the pump and, let’s be honest, the standard petrol-station discount offers don’t numb the pain much. With our Beyond Fuel loyalty offer, you can incentivise customers with far higher discounts per litre than the ones offered by gas stations around the country.
Our Tenders tool allows you to offer your own products at a discounted price using a ‘tender’ model. It’s a win-win solution that allows you to reduce dead stock, whilst rewarding loyal customers with access to special discounts no one else gets to know about.
This subscription-based solution makes everyday life a bit more sparkly by providing a huge range of discounts across thousands of different businesses. From fine dining restaurants to local cafes, sports and entertainment events, hotels, airlines, health and beauty services and even international theme parks, the Goody Bag makes the good life more accessible for your valued customers.
Make a flexible loyalty programme part of your strategic growth arsenal
A flexible loyalty programme can be a powerful tool in your customer growth strategy, allowing you to maximise the perceived value of reward benefits and strengthen your customer connections through personalised benefits that acknowledge unique and important relationships.
At Incentive Solutions, we are specialists in loyalty strategies, with over 25 years’ experience in helping companies grow. Get in touch today for a no-obligation appointment with one of our specialists and discover the true value of a modern and competitive loyalty programme. Don’t delay on this important growth opportunity.