Case Study – Koffee Cake Corner

Key Feature: Local Appeal

Koffeecake is a New York City based coffee shop with 3 locations. They have opted for a simple, paper-based loyalty program. Customers are handed stamp cards that are stamped with each purchase. They receive a free cup of coffee when the entire stamp card has been stamped.

Program Characteristics:

  • Loyalty Tiers: Single tier
  • Rewards: Free coffee
  • Ease of Use: Very Easy.

Key Lesson

Convenience through Paper-based loyalty

Koffeecake’s paper-based loyalty program is easy to use for both the retailer and the customer to use. The only downside is that paper-based loyalty programs can be prone to fraud and abuse.