Customer loyalty programmes have become an essential tool for businesses to retain and engage their customers. However, traditional loyalty programmes often lack the excitement and motivation needed to keep customers actively participating. This is where gamification...
In today's fast-paced digital landscape, where a seamless digital experience has become the norm, businesses need to up their game to truly captivate customers. It's not just about offering a smooth interface anymore; it's about going above and beyond, delivering...
Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value for money. But we’re here to tell you that happy customers actually aren’t enough.That’s right, the old adage...
The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re a Kiwi business owner you’ll be all too familiar with the significant post-Covid phenomenon that is seeing employees worldwide leaving their jobs in search of...
In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately social beings, humans are wired to seek connection and a sense of belonging. Author and marketing strategist,...
Loyal customers are the lifeblood of kiwi businesses and in today’s highly competitive business world, attracting and retaining loyal customers takes effort. But that effort is worth it because customer loyalty programmes are a proven and popular way to influence...
New Zealand is a country of innovators and entrepreneurs. From the invention of the bungy jump and disposable syringes, to the world’s first long-range commercial trial of wireless power transmission, we Kiwis punch above our weight when it comes to innovation with...
When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads, we want easy, reliable, straightforward transactions that will add value to our business and minimise...
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did – and the same applies for building loyalty with your customers. Enticing a customer to connect through a...
Welcome to 2023, the start of the end of third-party data and the year we can expect to see somewhat of a revolution in online marketing circles. For almost as long as the Internet has been around, brands and businesses have been using third- party data to track...
You know how, every year, you take your car to the vehicle testing station for a warrant of fitness (WOF) to make sure it’s fit for purpose and still able to reliably do what you need it to? Well, we’re here to tell you that the same is necessary for your loyalty and...
With consumers demanding higher levels of personalisation than ever before, there aren’t too many situations left today that a one-size-fits all approach will work in. Even global giants with repeatable business models, like McDonald’s, insist on leaving room for...
2022 has been one for the books for a raft of reasons, among them, the increasing use of data to deliver never-before-seen levels of personalisation to customers and consumers across a diverse range of industries – including those of us in the business of loyalty and...
Building an investment portfolio while you spend your money may sound weird and wonderful, but the ability to earn fractional shares in a company as a loyalty reward is a growing trend across the globe. In a recent discussion, Colin Samson, our chief executive, said...
It is widely acknowledged that strategically-crafted rewards and recognition programmes are a sure-fire way to increase sales, engage employees and strengthen business relationships. In fact, according to one report from the US, more than 70% of customers are more...
A bird in the hand It’s generally understood that whomever first penned the proverb “A bird in the hand is worth two in the bush” was talking about falconry; but we reckon they could just as easily have been talking about customer retention. Our version of the saying...
It’s the talk of every town in New Zealand - the pain at the pump that’s adding salt to the wounds of Kiwis battling inflation and increasing interest rates. Despite a government fuel tax, the cost of fuel is continuing to rise as our country – and many others around...
Money is tight. Inflation is biting at the supermarket, at the petrol pump, with mortgage rates, insurance premiums, and pretty much everywhere else you look, which means we are all on the lookout for ways to make our dollar go further. Statistics NZ’s April figures...
Let’s face it, few of us make it from one year to the next without evolving in some way, so you can safely bet that, with advances in technology and pandemic-driven priority changes, your customers’ needs aren’t the same as they once were either. This means that a...
The year 2022 is well underway, which means most of us have spent a solid two years adjusting, reprioritising and overcoming numerous challenges to keep our businesses afloat. If your business is still running - no matter how battered and bruised - well done for...
The new year is the perfect time to inject some new life into your customer loyalty programme. After almost two years of pandemic restrictions, interruptions and disappointments you can bet your customers – like the rest of us – are keen on some new and novel...