Compare the Market™ is a popular website for many, renowned for enabling consumers to seamlessly shop around to compare prices and services.
Although the website is a fantastic tool and has proven popular with consumers for comparative research, the end goal is for a consumer to purchase a policy via the Compare the Market™ website.
This ensures a commission is paid to Compare the Market™ and the website can remain a free tool for consumers to use.
With consumers only using the website for comparative research, and then seeking the service elsewhere, Compare the Market™ required a strategy to retain consumers on its platform, and turn prospective consumers into sales.
By connecting with Incentive Solutions, an innovative and dynamically personalised gamification platform was designed for Compare the Market™, which was titled Meerkat Mondays.
By signing up and purchasing an eligible service through Compare the Market™, consumers could then play for fantastic prizes every Monday over a six-month period.
There were over $20,000 worth of prizes to be won each Monday, and a user was eligible to play as soon as they finalised their purchase through the Compare the Market™ website or app.