Incentive Solutions


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End to end solutions for sustained behavioural change and business performance improvement.

B2B Loyalty Guide

The essential guide to customer loyalty for B2B marketers

The Essential Guide to B2B Loyalty is an e-book published instalments by our US company, Reward Paths. The book provides an essential overview of every aspect of building customer loyalty in the business-to-business (B2B) services space. Whether you're selling goods and services to small-to-medium (SMB) business owners, a wholesaler selling to contractors, or a professional selling your services to other professionals, the B2B Loyalty Guide provides you with the tools and best practices to build customer loyalty that lasts.

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The Consumer Inside

The ten essential components of B2B loyalty programmes

Customer loyalty is arguably more important in business-to-business industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profit. By identifying the key purchasers and influencers in your client organisations and then building relationships with them that mimic relationships in the consumer world, you can increase the retention, yield, and lifetime value of your best customers. Here are the ten steps to finding the consumer inside your business client and building loyalty that lasts.

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Incentive Solutions suites include

  • DESIGN SUITE

    Experienced and affordable programme design and consulting services that can help you navigate your way down the optimal B2B incentives and loyalty path.

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    ANALYTICS SUITE

    Our suite of analytical models and data-driven design tools created to help uncover the unique customer DNA that delivers superior programme results.

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    INCENTIVE SUITE

    Our affordable, transparent and customer-friendly programme design, management, reward sourcing and service delivers compelling, unique and differentiating reward content that excites and motivates.

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  • TECHNOLOGY SUITE

    Our cloud-based, best-in-breed programme delivery and reward management system (Incentive Control) offers unprecedented choice, flexibility, customisation and visibility.

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    COMMUNICATIONS SUITE

    Our communications strategy and design services deliver programme and customer engagement across web, print, and mobile channels to drive superior programme results.

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